AVR's involvement with the prestigious London ice bar was instigated by design house Straight Impact. David Rymer, design consultant for Straight Impact, was commissioned to oversee the overall project on behalf Absolute Vodka. AVR delivered the LU-1 decorative 1 Watt Luxeon LED system, to illuminate the stair case and internal features of this outstanding new concept in drinks retailing. The venue operated in Heddon Street, just off Regent Street London had over 25,000 visitors during December
